Every teenage generation is known for defining what is “cool” and “trendy” for that time period. With social media skyrocketing, it’s only appropriate to see what network, app, or game the younger generation thinks is hip.
Facebook was founded in February 2004 – nearly a decade ago! That time period is long enough to send Facebook back to the dinosaur age in the eyes of the average teen.
So why are teens drifting away from Facebook?
It could be for several reasons:
- It is no longer considered “cool” in their social circles. Tech trends establish themselves quickly with this tech-savvy generation, so when an innovative minority announce that Facebook is boring, the majority will follow suit.
- They have different interests. Every generation has products, games, and television shows defined by that generation, and they tend to be short-term crazes (for my fellow Millenials, who remembers Pogs, Crazy Bones, Saved By The Bell?).
- Their inexplicable need for instantaneous gratification. Instagram, Tumblr, SnapChat are not only fresh and innovative, but they are simple and fast. Facebook has grown into a social network giant, with so many components, pages, tabs, privacy settings, and more that people get lost in the clutter. It takes so much more time to stalk someone on Facebook than it does on Instagram. If time wasn’t considered valuable before this, it definitely is now, and the younger generation isn’t going to waste such a precious commodity on something as complex as Facebook.
- Facebook has been labeled a “bragging” site. What if teens just want to share with their intimate friends, and not publicize their information to the world? The distribution and privacy settings are too complicated on Facebook, and Tumblr makes it possible (and easier) to keep one’s audience smaller and more intimate. Tumblr may have become Facebook 2.0 in the eyes of teens.
- Privacy! With social networks sharing everything about you and more, privacy is even more of a luxury. Growing up in a world of open communication that is considered creepy and stalker-ish by many, this sense of privacy may be even more important to teens than to older generations. Facebook is not privacy-friendly.
Do you think Facebook will become the new MySpace?